Domain Name Articles

Choosing Small Business Website Names

I disagree with the comment made by some web developers that all the good domain names are taken. Search engine optimization, or seo, does not depend heavily on the www name you select. For my clients just starting out the decision choosing small business website names has never been an issue. It is a fact that all the 3 character and 4 character domain names with the key extensions are taken. Furthermore, I agree that a vast number of choice domain names are no longer available; however, ...

What To Do When All The Good Domain Names Are Taken

Decent available domain names are becoming harder to find these days. Nearly 25 million ".com" names have been registered, and over 23 thousand are purchased every day. It also means that you're more likely to win the grand prize lottery then find a great domain name.

Web Sites, Domain Names, And Name Servers (What's DNS All About?)...

I explain Domain Name Servers and Name Servers to a friend of mine all the time. He builds web sites part time. I know he's not alone; DNS confuses a lot of people.

When and Why Should you Secure Multiple Domains

There are many different reasons for purchasing multiple domain names, and each reason has its own set of benefits and uses.

Germany: The World's Top Consumer for Domain Names

Germany hits the bull's eye once again. Recently, they have been declared as the world's second top consumer for domain names next to the United States. This is no surprise to a lot of people since Germany holds the title for having the largest number of internet users in Europe. The rules in domain names registration are lenient that is why Germans are so engrossed with domain names registration. The cost of domain names also are so cheap that anybody can avail of this. If you will ...

Your Domain Can be Stolen

Believe it or not, even thieves are already high-tech these days. Browsing the net and reading through online forums, I came across a startling story about how thieves have found their way to infiltrate the world wide web. I read about a lady who was planning to put up a web page of her own. As the normal process dictates, she first thought of a domain name for her website. She chose her own name and had it checked in CNet Domain Search page for domain registrations and found out that it is ...

Why Top Level Domain Names Mean Better Search Engine Rankings

With the recent explosion in the availability of website domain name extensions (i.e. .com, .net, .ws, and others) it's never been easier to register a domain name that is highly descriptive of your website's subject matter.

Reverse Domain Name Hijacking Now!

Reverse domain name hijacking is one of the serious problems in the world of domain name today. Many people were engaged in such silly activity and so create a great bang in the domain name industry.

Internic: A Domain Name Registry, What’s It All About?

As domain names continue to become widespread, the number of people who often look for the best domain names registry on the web also rises. Given such fact, many companies that are mainly concerned on domain names now create a certain development in the primary functions of their company and so opened up to become a domain name registry.

Domain Name Transfers

Transferring a domain name can be as easy as signing up for a forum or as difficult as recreating the Mona Lisa. Here are some ways to make a transfer go smoother and some key points to remember on the domain name transfer process.

Domain Name Dispute – How Do You Do It?

Have you heard the term “domain name dispute”? Or, are you familiar with the domain name dispute? If not yet, then it’s not a big problem though. This article will provide you some facts about the domain name dispute for you to better comprehend what the nature of this thing is and why does it surface, so you better read on.

Changing Domain Name – The Best Way!

Accept the fact that there are really some times that you need to change your domain name. Changing domain names is not in fact a very rare situation, but the fact that is widely common today. Many were now changing domain names for certain purposes, and along with that, many people were also encountering problems.

What Cyber-Price for a National Identity?

This is a case of 'let the seller beware' ... The tiny Polynesian island nation of Niue is beginning to think it's been had.Frankly, it's clear they didn't do their homework before they did their deal.Ironically, it seems the buyer hadn't really done his, either.Anyone who has been inundated by advertisements for 'global domains' can easily understand that it's a burgeoning business. The specter of purchasing a domain at a much better price ...

Domaining and Domainers - Residual Income Through Domain Parking

Domaining is a fascinating business and investment vehicle because once the initial investment is made, it is a business that requires minimal attention. This makes it one of the best models of a residual income business on the web. However, this is not to say that domaining is easy. Working as a domainer simply means that you have to invest all your attention, effort and money up front, while researching what domains to buy.

Domain Names & Websites

Does a website come with a domain name? If not, what comes with a website and how do I get a domain name?

Domain Name Registration Process Revealed

With the rise of the domain name industry, the domain name now becomes a commodity. It is for the fact that many people today generally cater to such kind of trend in the world of the internet. As such, many people are now looking for some of the possible ways for them to get or own a domain name. So the concept of the domain name registration occurs.

Domain Name Auction – The Right Way

Everywhere in the world, thousands of great domain names are expiring, and since thousands of domain name holders did not renew their expired domain names, thousands of people are also bidding for such terrific domain names. With this fact, the concept for domain name auction was born.

EU Domains

If you own a website and are located anywhere in Europe, especially the U.K., you’re probably well aware of all the attention surrounding the Eurid offering of .eu domains to the public. .Eu domains have been long awaited and their popularity is expected to be similar to .com domains. These domains were originally only available in what was known as the Sunrise 1 and Sunrise 2 stages. Sunrise 1, the first of the three stages, began on December 7, 2005. To be considered for a .eu domain, ...

Tracking Down Cyber Squattors

I started using the internet in 1990, and the web in 1994. I remember when Yahoo! was only 1 page, and it was believed that there were only 100 web pages in the world. Companies were hiring html developers (with 5 - 7 years experience of course), and domain names were free.

Buying High PR Domains: Is It Wise?

As many people have found out, you can buy domains with high pagerank (PR) such as PR4 or higher on auctions such as eBay.

Pitfalls to Watch For When Purchasing High PR Domains

You may have seen on eBay and other auctions high pagerank (PR) domains for sale. You may have even considered purchasing one of these domains. How do you ascertain the value of such a domain?

Various Domain Name Registration Prices Compared

Domain name registration prices are a market that is pretty well stable. There are higher and lower prices with various companies, but overall they are within a few dollars of one another. Where the prices of domain name registration can really be compared is within the realm of number of domains, number of years, and the suffixes. So here is a little bit about domain name registration prices compared based on the length of time, number of domains, and the suffix the name has.

A Look at the Top 5 Cheapest Domain Name Registrars

There are a number of domain name registrars out there online. For something as simple and yet necessary as domain name registration, price is the main factor. So where can you find the best deal to get your domain name registered? Here are the top 5 cheapest domain name registrars.

Type-in Domains - Targeted Traffic Out Of Thin Air

Traffic is the lifeblood of the internet. Websites need traffic to survive. Sites that can attract visitors who are interested in their offerings thrive and grow. Those that don't fade into obscurity in the space of a few weeks.

Web Site Hosting : From Domain Registration to Getting It Online - Part 1

The first thing you need to do when setting up a web site is to register a domain name. A domain is the familiar "something.com" (the www is not part of the domain name).

Sell A Domain Name – And Don’t Get Burned!

In the world of domain name, there is an act of buying a domain name and selling a domain name. These acts are so typical that many domain name consumers and holders are into it a few years after the introduction of domain name in the world of the internet. Today, as domain names continues to become a commodity; many people have particular desires to buy a domain name and particularly to sell a domain name.

The Dot Edu Domain Name Extension Explained

When we talk about the domain name, we cannot escape the presence of top level domain names or commonly called as domain name extensions. It is for the reason that the domain name extensions are a great part of a domain name.

Translation Of A Domain Name To Ip Address… Explained.

The introduction of the domain name into the world of virtual reality brought some transformation not only in such dimension but even to the lives of most people. Today, many people are looking for some ways that will help them get their own domain names. And as years go by, many companies and individuals are into it. Some of them are purchasing domain names, and the others are selling it, and some are even finding answers on how to translate a domain name to IP address. But despite this fact, ...

Make Money Off Your Domains

As the advent of the domain names continue to affect a great number of people, many people today are then greatly pulled and encouraged to purchase domain names for a considered profits. In fact, many of them are now on the verge of purchasing domain names hoping for some possible returns. So if you are interested to know the facts on how you can purchase domain names for your profit, then you better read this article for this will give you some knowledge about this thing.

Domain Name Disputes - A Trending Pattern

Along with the introduction and the function of the domain name, there comes the so called “domain name disputes” which becomes one of the hottest subject of most domain name queries and discussions. Many were asking about the nature of the domain name disputes, its uses and everything about it, but then many are left without answers.

Google Adword

Adwords campaign management & consultancy

A Google Adwords advertising campaign is a great way to immediately drive qualified traffic to your site. Our Adwords consultants can get you started. If you have a new web site that has no ranking yet or it is still in the Google sandbox Adwords is a great tool to drive qualified traffic to your site. With our pay per click ad management services, we manage all aspects of your advertising campaign.

Google's bid prices

Ads are positioned based on bid prices for targeted keywords and phrases. Prices can range from $30 cents until $1.00 per click but it really depends how competitive your industry is and how much of your competitors have already bid on keywords that's why prices change every day.

What we require

We require that you either have your own Google Adwords account, or we will set one up for you. If we set it up you will receive an e-mail from us with login details to your Adwords account, you have to follow the payment instructions displayed on the Google screen and pay with your credit card for the click charges. If you prefer that we also handle this process, then we need a deposit for your Google Adwords campaign.

Cost for Adwords Consultancy services and starter prices

There is a one time setup fee of $100 for up to 6 individual ads,
plus a monthly management fee of $100 for up to 6 individual ads.

The service fee we stated above depends on the amount of keywords you would like to use for your ads, we advice you to contact SEO WATCH for detailed information on Google Adwords and solutions we provide.

What we do for the setup and management

Setup includes a deep investigation of your keywords and phrases to make sure that we only use the best keywords for your advertisement in Google. Choosing the wrong keyword or phrase will hinder the ability to drive qualified traffic and leads to your web site. These are therefore critical components for effective pay per click advertising. We can trigger your ads in the following languages English, German, Dutch and Thai. The price above does not include, building extra landing pages, as this could be very important depending on the structure of your web site and to which pages you direct the visitors.

Google adwords advertising PPC learning tips

• Google's Keyword Matching Options - 7 min. 50 sec.


• Adwords Functions and Benefits of Keyword Matching Options - 7 min. 27 sec.


• Implementing Keyword Matching Options - 4 min. 09 sec.

What are the costs?

Our SEO Consultants designed attractive web promotion packages to provide examples of the approximate costs and what you receive for it in return. On the other hand, we provide so much insider knowledge on these pages, that you could actually give it a try yourself, after having studied our content.

SEO Search Engine Optimizer

About Search Engine Marketing

Combining Natural SEO and Paid Placement for a Complete Search Engine Presence

Search engines are proven marketing channels offering enormous rewards to those that know how to use them effectively. Each year more and more people use search engines to research and buy products and services. Everywhere you turn there are articles in leading magazines and periodicals pontificating about the power of search and how it is currently changing people’s lives and the impact it will have on our future. Our goal is not to convince you that search engine marketing works (we had to do that five years ago), our goal is to help you create and run an effective overall search engine marketing campaign that delivers bottom-line results. Combining expertise in both Natural Search Engine Optimization and Paid Placement, SEM-Link will help you outline, establish and achieve your online marketing objectives.

Natural Search Engine Optimization

Natural Search Engine Optimization is a long term strategy and one that really reaps rewards in years ahead. Having more business experience, higher sales, more employees, or a better “looking” website does not guarantee that your company's site will rank ahead of your competition. Search Engines are blind to what humans see; they don't care if your site is more attractive or more user-friendly. Their spiders "see" only text, code, and links and use these to determine your relevance to a specific keyphrase. To succeed in these engines, your site must offer quality content for the keywords that mean the most to your business. Because search engine and human directory updates can take anywhere from a few days to over a year, it is essential that your site remains current and optimized for the keywords that reinforce your marketing goals and drive web users to your products and services. It takes in-depth keyword research and creation, a strategic submission plan, and ongoing revision to your site's content and meta information for you to achieve and maintain a powerful natural presence on the Internet's most popular search engines.

Paid Placement Marketing

Unlike natural search engine optimization where results take time, visibility is immediate with a paid placement campaign. Whether your website is dynamic, static, flash-based, animated, or content rich, a paid placement campaign can get your site listed for your desired keyphrases for as long as you pay. A Paid Placement campaign can help your site achieve its immediate goals whether that be to sell products, get signups, download a whitepaper, fill out a form, or listen to a song. Because the costs for these campaigns can vary by word and by engine, it is imperative that you create quantitative metrics to analyze your campaign and enable informed decision making. A successful Paid Placement Campaign incorporates a handful of very detailed steps prior to launching and, once the campaign is running, it is necessary to make many adjustments to capitalize on the successful keyphrases and to remove the non-performing ones.

Measure, Measure, Measure

In order to understand the effectiveness of your search engine optimization campaign, you must have analytics in place that will measure the results of your increased rankings. These analytics which include log file analysis software, pixel tracking software, and integrated CRM functionality are the foundation upon which all optimization campaigns (both Natural and Paid Placement) must be judged. If you can’t measure your successes and areas for improvement you won’t be able to make informed decisions about adjustments that need to be made.

Graywolf’s SEO Blog

Graywolf’s SEO Blog

C’mon Matt do we really have to have this semantics debate every time something gets changed? The this is an update, that was a data push, the other thing was a xoogler sneaking into the building, get tiring after a while. I know you don’t like calling it an update, even when it is, and then you “fix” the non update, and pretend it never existed, and think we’re stupid enough to not remember, or keep on believing you that an update that really wasn’t an update never happened in the first place.

Matt Cutts: Gadgets, Google, and SEO » SMX Seattle wrap-up

Other than perhaps for some one-word queries, I think most things remain unchanged. And even for most one-word queries, most results remain unchanged. So I’m not sure it’s worth calling it an update.

Let’s talk about how you fiddled with the settings for what is/isn’t supplemental for starters, and go from there

Adsense Tools

Adsense Tools

I was hoping to find more adsense tools to review and recommend, however I never received anything so we’ll go with what I was able to find.

Adsense Script Tools

These are the tiny little programs you install on your server (blech!) or locally on your machine that help you analyze your adsense clicks, CTR and earnings. Some of them are easy, some of them are difficult, and some of them help you make pretty graphs. To be honest none of them are worth recommending. You could do just as good a job by setting up your channels properly and dumping a CSV file into excel. If someone has a specific one or wants to send me a review copy of thier software, I will look at it. DO NOT send me anything that has to be installed on a server. I run multiple websites on multiple hosting companies, so I don’t need something that requires more maintenance thank you very much.

Adsense Preview Tools

The Adsense Sandbox comes via Digital Point. You put in a URL and it lets you preview what ads are most likely to appear on a URL. Pretty handy IMHO.

Adsense Tracking

While not set up to be an Adsense tracking tool per se, the free log analyzer from AddFreeStats is actually pretty good. You put a small graphic tracking bug on the bottom of each of your pages and it gives you standard logging reports. You can also activate adsense tracking to find out what ads are being clicked on what pages. Combine this with an excel spreadsheet and channels and you are good to go. You can upgrade to a paid version and get an invisible tracking bug. TIP: Lock down your stats under a password, I’m fascinated how many people leave that open.

Adsense in Action

Probably one of the best things you can do to increase your adsense earnings is to go and look how other people are doing things. The adsense case studies are one place. While these are Google approved you really don’t have an idea how successful they are. So you’d be much better off finding someone you know is in the UPS Club. Jason Calacanis who runs Weblogs Inc is on a quest to make 1 Million dollars a year from Adsense. While I do give Jason a hard time sometimes, I do actually admire what he’s built, and think there are some very valuable lessons to be learned from looking at the websites owns. Darren Rowse of ProBlogger also has two sites I really like the Digital Camera Review and Camera Phone Review. Don’t be a wanker and copy exactly what they’ve done, it’s bad form. Instead look at them, learn from them, and use it as inspiration.

Google Adsense Tips, Tricks, and Secrets

Google Adsense Tips, Tricks, and Secrets

I’ve been reading a few forums and blogs about Google Adsense tips lately, and thought it would be helpful to consolidate as many as possible in one place without the comments. I’ve also thrown in a few tips of my own. We start out with some of the basic general stuff and move to the more specific topics later on.

Build an Empire?

When you’re deciding to become a website publisher you will fall into one of two broad categories:

• Publish 100 websites that each earn $1 a day profit
• Publish 1 website that earns $100 a day profit

The reality of it is, most people end up somewhere in between. Having 100 websites leaves you with maintenance, management and content issues. Having one website leaves you open to all sort of fluctuations (search engines algorithm’s, market trends, etc). You can adapt your plan on the way, but you’ll have an easier time if you start out going in the direction of where you want to end up.

General or Niche

You can build your website around general topics or niche ones. Generally speaking niche websites work better with adsense. First off the ad targeting is much better. Secondly as you have a narrow focus your writing naturally becomes more expert in nature. Hopefully this makes you more authority in your field.

If this is your first try at building an adsense website, make it about something you enjoy. It will make the process much easier and less painful to accomplish. You should however make sure that your topic has enough of an ad inventory and the payout is at a level you are comfortable with. You may love medieval folk dancing, but the pool of advertisers for that subject is very small (in fact it’s currently zero).

Once you’ve gotten the hang of how Adsense works on a website, you are going to want to dabble in some high paying keywords, you may even be tempted to buy a high paying keyword list. This does come with some dangers. First off the level of fraud is much higher on the big money terms. Secondly there is a distortion of the supply and demand relationship for these terms. Everyone wants ads on their website that make $35 or more a click, however the number of advertisers who are willing to pay that much is pretty limited. Additionally the competition for that traffic is going to be stiff. So, don’t try to run with the big dogs if you can’t keep up. If you have to ask if you’re a big dog, then chances are, you’re not. I have used a high dollar keywords report from cashkeywords.com and was pleased with my results (see cash keywords free offer recap).

New Sites, Files and Maintenance

When you’re building a new site don’t put adsense on it until it’s finished. In fact I’d go even farther and say don’t put adsense on it until you have built inbound links and started getting traffic. If you put up a website with “lorem ipsum” dummy or placeholder text, your adsense ads will almost certainly be off topic. This is often true for new files on existing websites, especially if the topic is new or different. It may take days or weeks for google’s media bot to come back to your page and get the ads properly targeted. TIP: If you start getting lots of traffic from a variety of IP’s you will speed this process up dramatically.

I like to build my sites using include files. I put the header, footer and navigation in common files. It makes it much easier to maintain and manage. I also like to put my adsense code in include files. If I want/need to change my adsense code, it’s only one file I have to work with. TIP: I also use programming to turn the adsense on or off. I can change one global variable to true or false and my adsense ads will appear or disappear.

Managing URL’s and channels

Adsense channels is one area where it’s really easy to go overboard with stats. You can set up URL channels to compare how one website is doing to another. You can also set up sub channels for each URL. If you wanted to you do something channels like this:

• domain1.com - 728 banner
• domain1.com - 336 block
• domain1.com - text link
• domain2.com - 728 banner
• domain2.com - image banner
• domain2.com - 336 block
• domain3.com - 300 block

While this is great for testing and knowing who clicks where and why, it makes your reporting a little wonky. Your total number will always be correct but when you look at your reports with a channel break down things will get displayed multiple times and not add up to correct total. Makes things pretty confusing, so decide if you really need/want that level of reporting detail. TIP: At the very least you want to know what URL is generating the income so be sure to enter distinct URL channels.

Site Design and Integration

Once you know you are going to put adsense on your website you’re going to have to consider where to put it. If this is new site it’s easier, if it’s an existing site it’s more difficult. While there are some people who will be able to do it, in most cases I’d say if you just slap the adsense code in, you’ll end up with a frankensite monster (props to Tedster of WMW for the buzzword). While every website is different, Google has published some heat maps showing the optimal locations. No surprise that the best spots are middle of the page and left hand side. Now I’ve done really well by placing it on the right, but you should know why you’re doing it that way before hand, and be prepared to change it if it doesn’t work out.

Google has also has published a list of the highest performing ad sizes:

• 336×280 large rectangle
• 300×250 inline rectangle
• 160×600 wide skyscraper

From the sites that I run, I do really well with the 336 rectangle and 160 skyscraper. My next best performing ad size is the 728 leaderboard, I don’t really use the 300 inline rectangle too often. So really it depends on how well you integrate these into your site. Placement can have a dramatic effect on performance. TIP: When working on a new site or new layout you may want to give each location it’s own channel for a little while until you understand the users behavior.

Another ‘trick’ that can increase your CTR is by blending your adsense into your body copy. For example if your body copy is black, remove the adsense border and make the title, text, and URL black.TIP: Try changing all of your page hyperlinks to a high contrast color (like dark red or a bold blue) then change the adsense title to the same color.

The one area where I’ve found blended ads don’t perform as well is forums, especially ones with a high volume of repeat members. Regular visitors develop banner blindness pretty quickly. One ‘trick’ to keep the ads from being ignored is to randomize the color and even the placement. As with any of the decisions about location, placement and color it’s a trade off. How much do you emphasize the ads without annoying your visitors. Remember it’s better to have a 1% CTR with 500 regular visitors as opposed to a 5% CTR with 50 visitors. TIP: For forums try placing the adsense ads directly above or below the the first forum thread.

Using Images

One of the latest ’secrets’ to make the rounds is using images placed directly above or below an adsense leaderboard. This has been used for a while but came out in a digital point forum thread where a member talked about quadrupling their CTR. Basically you set up the adsense code in a table with four images that line up directly with the ads. Whether or not this is deceptive is fuzzy and very subjective. Obviously four blinking arrows would be ‘enticing people to click’ and be against the adsense TOS. However placing pictures of 4 laptops over laptops ads isn’t, so use your best judgment here and look at it from the advertiser or Google’s perspective. If you have a question as to your implementation being ‘over the line’ write to adsense and ask them to take a look.

As far as using the images, I’ve done it and can tell you it definitely works. You get the best results when the images ‘complete the story the ads are telling’. For example if you have ads about apple pies, use pictures of freshly baked apple pies, instead of granny smith, Macintosh, pink lady, and braeburn apples. TIP: Don’t limit yourself to using images only on that size ad unit, it works just as well with the other sizes, like the 336 rectangle.

Added:
I got a little criticizm for this and rightly so, as I wasn’t specific as I could have been. Do not use very identifiable brand name or products for your images. Use generic non-specific stock images whenever possible and appropriate.

Multiple Ad Units

Another way to increase ad revenue is to use multiple ad units. According to Google’s TOS you are allowed to post up to three ad units per page. Similar to standard search results the highest paying ad units will be served first and the lowest being served last. If there is enough of an ad inventory, place all three ad units. However you should pay attention to the payouts. Current assumption is you get 60% of the revenue (on a $0.05 click you get $0.03). So if a click from the third ad unit is only paying between 3 to 5 cents you may want to omit it from your page. This is one are where giving your ad units channels does have value. If one ad unit is getting a higher percentage of click throughs you’ll want to make sure the highest paying ads are being served there. TIP:Use CSS positioning to get your highest paying ads serving in the location with the highest CTR.

Adsense in RSS

With the growth of blogs and RSS feeds you’re starting to see adsense included in the feeds now. IMHO this doesn’t work, and here’s why:

• You only get to place one ad unit.
• You have no control over finding the ’sweet spot’ for the ad unit.
• The ads are usually poorly targeted (this is getting better).
• People develop ‘banner blindness’.

I know people like being able to read full postings in their feed reader, and there are at least a dozen other reasons for full posts from pleasing your users to mobile offline computing, all of which are completely valid. However if your website depends on generating adsense revenue to survive, then bring them to the site and show them the ads there.

Affiliate Sites

Placing Adsense on affiliate sites is tricky. Are you giving up a $10, $20, or $30 sale for a $1 click? This is something you have to test on your own to figure out. If you aren’t converting now it’s definitely worth a try. I like to use adsense on my article pages. For example let’s say you had an affiliate website where you sold shoes. You’re going to need some related articles to ‘flesh out’ the site. Things like ‘getting a shoe shine’ or ‘finding a shoe repair shop’ these are excellent spots for adsense. While you won’t get rich, they will usually provide a small steady income and cover things like hosting costs.TIP: If you find you have pages getting more than 50 clicks per month add more pages about this topic, and link the pages together. Mine you logs for the search terms used.

PPC Arbitrage

This is a dicey subject so I’m going to steer clear of precise examples. Basically you bid on low volume uber niche terms at a very low cost. You set up landing page that contains high payout ads for the related general topic. You are looking for terms with a large gap between the price you are bidding on adwords and the price you are getting on Adsense. If you pay $0.10 a click and get $1.00 a click you make $0.90 each click. To get your adsense ad approved you will need to ‘add some value’ along the way. You can make a killing or get taken to the cleaners with this one, so make sure you know what you are doing before you try it.

Have any other adsense tips, tricks or secrets? Drop me an email and let me know, I’ll give you credit.

Added
728 leaderboard works very well if it is just above the end of the
“above the fold” area on what would be considered your viewers average
resolution/browser window size if there are few other enticing links
above the fold. Makes for an interesting layout but if you’re building
a site for AdSense it may be worth it. We consistently receive very
high CTRs from doing this.

Try to build sites that allow you to quickly try any and all of
those locations outlined in the heatmap guide or at least allow you a
wide degree of freedom to easily change ad/content locations.
via:nuevojefe

Related Articles

• Google Adsense: Tips, Tricks, and Secrets
• Google Adsense: Forums, Blogs and Resources
• Adsense: Why Bloggers Don’t Get it
• Google Adsense Tools
• Make Easy Money With Google Adsense Review

AdWords

From Wikipedia, the free encyclopedia

Jump to: navigation, search

A Google promotional graphic, highlighting AdWords

AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

Google's AdWords division is based in Ann Arbor, Michigan.

Contents [hide] 1 Pay-Per-Click advertisements (PPC) 2 Site targeted advertisements 3 AdWords distribution 4 AdWords Account Management 5 Click-to-Call 6 History 7 Legal context 8 Technology 9 See also 10 References 11 External links

[edit] Pay-Per-Click advertisements (PPC)

Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google's search engine on www.google.com, ads for relevant words are shown as "sponsored link" on the right side of the screen, and sometimes above the main search results.

The ordering of the paid listings depends on other advertisers' bids (pay for placement P4P) and the "quality score" of all ads shown for a given search. The quality score is calculated by historical click-through rates and the relevance of an advertiser's ad text, keyword, and landing page to the search, as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser's keywords.^[1]

The auction mechanism that determines the order of the ads has been called a "generalized second price" auction. It is a variation of the Vickrey auction.

[edit] Site targeted advertisements

In 2003 Google introduced site-targeted advertising. Using the AdWords control panel, advertisers can enter keywords of interest, and Google offers to place ads on what they claim are relevant sites within their content network. Advertisers then bid on a cost per mille (CPM) basis for placement. However, Google does not provide advertisers with a list of sites where their ads have been placed, and there is evidence that many of the "content network" sites are merely ad pages set up on parked domains. Advertisers can provide a list of sites where they do not wish their ads to appear, but cannot obtain a list of sites where their ads could or do appear.

[edit] AdWords distribution

All AdWords ads are eligible to be shown on www.google.com. Advertisers also have the option of enabling their ads to show on Google's partner networks. The "search network" includes AOL search, Ask.com, and Netscape. Like www.google.com, these search engines show AdWords ads in response to user searches.

The "content network" shows AdWords ads on sites that are not search engines. These content network sites are those that use AdSense, the other side of the Google advertising model. AdSense is used by publishers who wish to bring traffic to their websites. Click through rates on the content network are typically much lower than those on the search network and are therefore ignored when calculating an advertiser's quality score.

Google automatically determines the subject of pages and displays relevant ads based on the advertisers' keyword lists. AdSense publishers may select channels to help direct Google's ad placements on their pages, to better track performance of their ad units. There are many different types of ads you can run across Google's network, including text ads, image ads (banner ads), local business ads, mobile text ads, and in-page video ads.

Google AdWords' main competitors are Yahoo! Search Marketing and Microsoft adCenter.

[edit] AdWords Account Management

To help clients with the complexity of building and managing AdWords accounts search engine marketing agencies and consultants offer account management as a business service. This has allowed organisations that otherwise would not have the advertising skills to reach a global, online audience. Google has started the Google Advertising Professionals program to certify agencies and consultants who have met specific qualifications and passed an exam.^[2]. Google also provides account management software, called AdWords Editor.

[edit] Click-to-Call

Google Click-to-Call is a service provided by Google which allows users to call advertisers from Google search results pages. Users enter their phone number, Google calls them back and connects to the advertiser. Calling charges are paid by Google.

[edit] History

The AdWords product was launched in 2000.^[3] At first advertisers would pay a monthly amount, and Google would set up and manage their campaign. To accommodate small businesses and those who wanted to manage their own campaigns, Google soon introduced the AdWords self-service portal. As of 2005, Google provides a campaign management service called Jumpstart ^[4] to assist advertisers in setting up their campaigns.

In 2005, Google launched a program to certify individuals and companies who have completed AdWords training and passed an exam. Due to the complexity of AdWords and the amount of money at stake, some advertisers hire a consultant to manage their campaigns.

[edit] Legal context

AdWords has generated lawsuits in the area of trademark law and click fraud. In 2006, Google settled a click fraud lawsuit for US$90 million. ^[5]

Overture Services, Inc. sued Google for patent infringement in April 2002 in relation to the AdWords service. Following Yahoo!'s acquisition of Overture, the suit was settled in 2004 with Google agreeing to issue 2.7 million shares of common stock to Yahoo! in exchange for a perpetual license under the patent. ^[6]

[edit] Technology

The AdWords system was initially implemented on top of the MySQL database engine. After the system had been launched, management decided to use a commercial database (Oracle) instead. As is typical of applications simultaneously written and tuned for one database, and ported to another, the system became much slower, so eventually it was returned to MySQL. ^[7]

AdSense

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AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.

Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website.

Currently, the AdSense uses JavaScript code to incorporate the advertisements into a participating site. If it is included on a site which has not yet been crawled by the Mediabot, it will temporarily display advertisements for charitable causes known as public service announcements (PSAs). (Note that the Mediabot is a separate crawler from the Googlebot that maintains Google's search index.)

Many sites use AdSense to monetize their content and some webmasters work hard to maximize their own AdSense income. They do this in three ways:

1. They use a wide range of traffic generating techniques including but not limited to online advertising.
2. They build valuable content on their sites which attracts AdSense ads which pay out the most when they get clicked.
3. They use copy on their websites that encourage clicks on ads. Note that Google prohibits people from using phrases like "Click on my AdSense ads" to increase click rates. Phrases accepted are "Sponsored Links" and "Advertisements".

The source of all AdSense income is the AdWords program which in turn has a complex pricing model based on a Vickrey second price auction, in that it commands an advertiser to submit a sealed bid (not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.

Contents [hide] 1 History 2 AdSense for feeds 3 AdSense for search 4 How AdSense works 5 Abuse 6 Criticism 7 See also 8 References 9 External links

[edit] History

The underlying technology behind AdSense was derived originally from WordNet and Simpli, a company started by the founder of Wordnet — George A. Miller — and a number of professors and graduate students from Brown University, including James A. Anderson, Jeff Stibel and Steve Reiss.^[1] A variation of this technology utilizing Wordnet was developed by Oingo, a small search engine company based in Santa Monica founded in 1998.^[2] Oingo focused on semantic searches rather than brute force string searches.^[3] Oingo changed its name to Applied Semantics, which was then bought by Google for $102 million in April 2003, to replace a similar system being developed in house.^[4]

[edit] AdSense for feeds

In May 2005, Google unveiled AdSense for feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising — and in the long run, more quality feeds to choose from".

AdSense for feeds works by inserting images into a feed. When the image is displayed by the reader/browser, Google writes the ad content into the image that it returns. The ad content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's site in the same way as regular AdSense ads.

[edit] AdSense for search

A companion to the regular AdSense program, AdSense for search lets website owners place Google search boxes on their pages. When a user searches the web or the site with the search box, Google shares any ad revenue it makes from those searches with the site owner. However, only if the ads on the page are clicked, the publisher is paid. Adsense does not pay publishers for mere searches.

[edit] How AdSense works

Each time a visitor visits a page with an AdSense tag, a piece of JavaScript writes an iframe tag, whose src attribute includes the URL of the page. Google's servers use a cache of the page for the URL or the keywords in the URL itself to determine a set of high-value keywords. (Some of the details are described in the AdSense patent.) If keywords have been cached already, ads are served for those keywords based on the AdWords bidding system.

[edit] Abuse

Some webmasters create sites tailored to lure searchers from Google and other engines onto their AdSense site to make money from clicks. These "zombie" sites often contain nothing but a large amount of interconnected, automated content (e.g.: A directory with content from the Open Directory Project, or scraper sites relying on RSS feeds for content). Possibly the most popular form of such "AdSense farms" are splogs ("spam blogs"), which are centered around known high-paying keywords. Many of these sites use content from other web sites, such as Wikipedia, to attract visitors. These and related approaches are considered to be search engine spam and can be reported to Google.

There have also been reports of Trojans engineered to produce fake Google ads that are formatted to look like legitimate ones. The Trojan Horse apparently downloads itself onto an unsuspecting computer through a web page and then replaces the original ads with its own set of malicious ads.^[5]

[edit] Criticism

Due to concerns about click fraud, Google AdSense has been criticized by some Search engine optimization firms as a large source of what Google calls "invalid clicks" in which one company clicks on a rival's search engine ads to drive up its costs.^[6] Some publishers have been blocked by Google, complaining that little justification or transparency was provided.^[7]

To help prevent click fraud, publishers can choose from a number of click tracking programs. These programs will display detailed information about the visitors who click on the AdSense advertisements. Publishers can use that data to determine if they've been a victim of click fraud or not. There are a number of such commercial scripts available for purchase. An open source alternative is AdLogger.

Google has also come under fire for allowing AdWords advertisers to abuse trademarks. In 2004, Google started allowing advertisers to bid on any search terms, including the trademarks of their competitors.^[8]

The payment terms for AdSense customers have also been criticized.^[9] Google withholds payment until an account reaches US$100 ^[10], but many small content providers require long time - years in many cases - to build up this much AdSense revenue. These pending payments are recorded on Google's balance sheet as "accrued revenue share". ^[11] At the close of its 2006 fiscal year, the sum of all these small debts amounted to a little over US $370 million - cash that Google is able to invest but which effectively belongs to its customers. However, Google will pay all earned revenue, even if smaller than 100 dollars, when the Adsense account is closed.

Google came recently under fire after the official Google AdSense Blog showcased the French video-site Imineo.com that clearly violates Google’s AdSense Program Policies by displaying AdSense near explicit adult content while other site owners were banned for showing adult conten

Strong Wi-Fi

Strong Wi-Fi

Having a wireless network in your home or office is great. You can check your e-mail in bed and work from the living room with the ball game on TV. You're also no longer chained to your desk. You can take your laptop to a meeting and stay connected to your network and the Internet. What happens, however, when your signal doesn't extend to the kitchen, or to the last few offices in your corridor?

We lost our wireless connection less than 50 linear feet from the access point in a wood-frame house. Many wireless users have similar complaints. Wi-Fi, officially known as the 802.11b standard, is supposed to be better than that. But vendors invoke very broad caveats because of the many causes of dead zones in a Wi-Fi network. Many buildings have structural elements that can block radio transmissions, including Wi-Fi. Even passing through wood and drywall may limit the power of your access point's signal. In addition, Wi-Fi uses the same basic radio technology as 2.4-GHz cordless phones. Such phones, and especially their base stations, can cause interference. If you have a phone base and a wireless AP, keep them as far apart as you can.

Microwave ovens are another major source of Wi-Fi interference. These devices throw out enough radio waves in the Wi-Fi range to make communications unreliable within a few feet of a microwave. But interference occurs only when the microwave is in use, and it usually extends no farther than 10 feet from the oven.

Tips computer

Run Anything?

Everyone knows that you can click Start, Run and run a program by typing in its name. However, many Windows users don't know that you can run a program by dragging its icon to the Run dialog box.

If you click Start, Run, you can drag a program's icon to Run's Open entry box and press Enter to run that program. You can also drag a registered document file to the Run dialog box to open that file in its associated program.

Wine S.O.S.: The secret of professional wine tasters

Wine S.O.S.: The secret of professional wine tasters
By : bush make

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Wine S.O.S helps balance the body's internal chemistry to allow you to drink the wine at a wine tasting without waking the next day with a splitting headache. Wine contains non-alcoholic ingredients known as congeners which give each wine its unique and tasty characteristics. These congeners have been found to cause allergic reactions in some people and amplified the hangover affects in others and made every wine taster worry about swallowing the wine.

Wine S.O.S has been specifically designed using all natural herbs in FDA approved laboratories to make it possible for you to taste your wine, swallow your wine and repeat without suffering the negative affects of the congeners in wine--GUARANTEED.

That's right, guaranteed. Wine S.O.S guarantees you will not feel a hangover the morning after a wine tasting or you will receive a full refund. So go out and do what your doctor recommends--enjoy a great glass of wine and let Wine S.O.S take care of you the next morning.

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About the Author
The author specialised in formula to prevent hangover through wine. The Wine Support formula works immediately once taken to avoid hangover.